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How to Write Original Content with AI: A Practical Guide
Introduction When students hear “write with AI,” they usually fall into one of two camps. Some throw a generic prompt into ChatGPT and copy whatever comes back. Others avoid AI entirely, worried that using it is unethical, lazy, or disallowed. I see both of these extremes in my classes—and neither produces good writing. This article […]
arnold on Sep 15, 2025
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How Veterinary Professionals Can Use Social Media & Reels to Build Their Brand and Grow Their Practice
Get Set Up Before We Begin Before we dive in, take a few minutes to open the following tools and files. You’ll be using all of these throughout the workshop, so this is your time to get everything ready while I check in with the group. Open These Tools in Separate Tabs Make sure you’re […]
arnold on May 10, 2025
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Breaking Down TikTok Analytics: A Creator’s Guide to Smarter Content
Intro TikTok’s analytics tools provide valuable insights into how your content performs—but only if you know where to look and what the numbers mean. In this article, you’ll learn how to navigate TikTok’s analytics dashboard and interpret the data across each major tab: Overview, Content, Video Analysis, Viewers, Engagement, and Followers. You’ll see how to […]
arnold on May 03, 2025
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How To Bulk Create With Canva
In this guide, I’ll show you how to create streamlined content for Create Purpose using AI tools, drawing on techniques from a previous project my class worked on with a client, Shane from NOCO Party Bus. I’ll demonstrate the process using NOCO Party Bus as an example, showing how we turned client discussions into effective […]
arnold on Apr 29, 2025
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Adobe Express Guide for Students: Branding, Templates & Creative Projects
Adobe Express (Premium Educational Access) is a user-friendly creative app that helps students design engaging social media posts, graphics, and more – no professional design experience needed. This guide will walk you through setting up your brand kit, creating reusable templates, exploring new features, and tackling some first-time creative projects on the latest Adobe Express […]
arnold on Apr 23, 2025
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A Guide to Reel Effects: Motion Graphics, Text Animation, and Visual Enhancements
Intro Scroll through any high-performing reel on Instagram or TikTok and you’ll notice something beyond the trending sounds and quick cuts—visual effects that stop the scroll. These subtle (and sometimes not-so-subtle) enhancements help tell a better story, guide the viewer’s attention, or add a level of polish that makes a reel feel more professional. In […]
arnold on Apr 09, 2025
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How To Set Up Dashboards In Google Analytics
Dashboards in Google Analytics keep all the important related metrics for a portion of your website in one easy to access area. There are thousands of different metrics you can add to your dashboards by using widgets. You can create a dashboard from scratch but in my experience it takes a while to put together […]
arnold on Oct 29, 2018
BIZ OWNERS
How To Use The Google Analytics Campaign URL Builder
***updated 4/14/2025*** Why Marketers Need to Tag URLs When marketers promote content across different channels—like social media posts, email newsletters, or digital ads—it’s crucial to identify precisely which activities are bringing in visitors and driving conversions. Without tagging URLs, traffic from specific marketing efforts often gets lumped into broad categories such as “direct” or “referral,” […]
arnold on Oct 28, 2018
BIZ OWNERS
How To Install Google Analytics Into A WordPress Website
***Updated 11/04/2024*** This tutorial is going to show how to install Google Analytics into your WordPress website. With Analytics we are able to learn a plethora of information about our websites. On a basic level, analytics will tell you how many people are visiting your site, how they found your website, how long they stayed, […]
arnold on Oct 28, 2018