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1) How To Install Google Analytics Into A WordPress WebsiteLinks to an external site.<— There is nothing to submit for this 2) How To Install Google Search Console Into A WordPress Website And Connect To Google AnalyticsLinks to an external site.

arnold on Oct 28, 2026

How to Create WordPress Posts to Boost Your Nonprofit Google Ads

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How to Create WordPress Posts to Boost Your Nonprofit Google Ads

If you are running Google Ads for a nonprofit, you have probably noticed a frustrating trend. It is getting harder and harder to successfully bid on certain keywords. Google wants to see your target keywords heavily integrated into the content of your landing pages. The problem? A lot of standard nonprofit websites just don’t have […]

arnold on May 03, 2026

Digital Marketing & Website Practicum: Complete Course Recap & Resource Guide

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Digital Marketing & Website Practicum: Complete Course Recap & Resource Guide

Welcome to your digital marketing master resource page. Throughout this semester, we moved from absolute zero to building, tracking, and optimizing a complete digital presence. If there is one thing you take away from this course, remember this: Conversions are the purpose. We don’t build websites just to have them sit there. We build them […]

arnold on May 02, 2026

The Ultimate Google Ads Survival Guide: Core Course Takeaways

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The Ultimate Google Ads Survival Guide: Core Course Takeaways

                                                                              Welcome to the end-of-course recap. If you’ve been paying attention, you know we don’t do fluff, […]

arnold on May 01, 2026

What 500+ Resumes and Dozens of Interviews Taught Me About Hiring (and Applying for) Digital Marketing Jobs

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What 500+ Resumes and Dozens of Interviews Taught Me About Hiring (and Applying for) Digital Marketing Jobs

I was recently hired by a South Florida law firm to find them a digital marketing manager. What started as a straightforward headhunting engagement quickly turned into something much bigger. Over the course of the search, I manually reviewed more than 500 resumes. Every single one of them. No AI tools. No automated filtering. Just […]

arnold on Apr 28, 2026

The 30-Second Pivot: Adapting Content with Canva and Google Gemini

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The 30-Second Pivot: Adapting Content with Canva and Google Gemini

Introduction So far in this course, we’ve taken a deep dive into video editing. You started by creating a full 3-minute video using Adobe Premiere, and then we ruthlessly edited that down to a 1-minute cut using CapCut. Now, we are going to push your skills even further and create a highly engaging, high-retention 30-second […]

arnold on Mar 22, 2026