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arnold on Apr 29, 2025
In this guide, I’ll show you how to create streamlined content for Create Purpose using AI tools, drawing on techniques from a previous project my class worked on with a client, Shane from NOCO Party Bus. I’ll demonstrate the process using NOCO Party Bus as an example, showing how we turned client discussions into effective social media content. For your assignment, you’ll apply the same steps to create polished posts that support Create Purpose’s Christmas Bear 2025 campaign.
Note: You can skip the transcript analysis step — the initial conversation for Create Purpose has already been summarized. Focus your work on the Christmas Bear 2025 campaign. The goal is to promote giving teddy bears to children for the holidays, capturing key themes like comfort, joy, and community impact.
Step 1: Extracting Key Insights
For NOCO Party Bus, I uploaded a transcript into ChatGPT and asked it to organize key points. It highlighted areas of focus such as weddings, events, and transportation.
Your Turn with Create Purpose: You can skip the transcript step. The Christmas Bear 2025 campaign is focused on giving teddy bears and spreading joy to children during the holidays. Work with the insights provided to guide your post development.
Step 2: Diving Deeper into a Focused Topic
For NOCO Party Bus, we honed in on weddings and used ChatGPT to generate specific post ideas.
Step 2a: Using ChatGPT to Get Creative with Content
For Create Purpose, you’ll do the same: generate content ideas around donating teddy bears, holiday comfort, or community giving.
Your Turn with Create Purpose: Use ChatGPT to brainstorm 5 post ideas related to the teddy bear campaign. For example, prompts might include:
- “Give me 5 post ideas encouraging people to donate teddy bears for the holidays.”
- “Suggest Facebook post ideas about bringing comfort to orphaned children at Christmas.”
Step 3: Organizing Your Post Ideas into a Spreadsheet
Your Turn with Create Purpose: Create your spreadsheet with your 5–10 post ideas, then export it as a CSV to use in Canva’s bulk creation tool.
Step 4: Bulk Creating Posts in Canva
Choose a blank social media template.
Pick a holiday style template that fits Create Purpose’s Christmas Bear brand.
Then go to Apps > Bulk Create:
Step 5: Reviewing and Refining Your Designs
Your Turn with Create Purpose: Use warm holiday colors and simple, emotional messaging. Add relevant images or icons like teddy bears, ribbons, or stars. Keep branding consistent across all posts.
Step 6: Scaling Up Your Strategy
After creating posts, turn your best ideas into short Instagram or Facebook Reels.
Your Turn with Create Purpose: Turn your static post content into animated reels using Canva. Use short captions like “Make Christmas Magical” or “Sponsor a Bear Today.”
Final Thoughts
This workflow helps Create Purpose promote their holiday campaign in a consistent, scalable, and emotionally resonant way. Using AI and Canva together, you can build an entire campaign around a clear mission — bringing comfort, joy, and hope to children through a simple but powerful gift: a teddy bear.