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An Introduction To Email Marketing And Why Using An Email Marketing Platform Like Mailchimp Is Essential

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An Introduction To Email Marketing And Why Using An Email Marketing Platform Like Mailchimp Is Essential

Email marketing is one of the most effective ways to directly connect with your audience, and in this post, we’ll explore why it matters and why we’ll be using an email marketing platform called Mailchimp. If you’ve ever wondered how email fits into digital marketing or why tools like Mailchimp are crucial, you’re in the […]

arnold on Nov 23, 2024

The Power of Off-Site SEO: How to Build Authority and Trust

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The Power of Off-Site SEO: How to Build Authority and Trust

On-Site and Off-Site SEO: Building a Strong Strategy In digital marketing, understanding On-Site SEO is crucial for improving your website’s visibility on Google for relevant search terms and keywords. By optimizing your site’s content, structure, and performance, you increase the chances of ranking well for less competitive keywords. However, when it comes to more competitive […]

arnold on Nov 18, 2024

How To Create A Facebook Content Creator Page: A Step-by-Step Guide to Building Your Brand

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How To Create A Facebook Content Creator Page: A Step-by-Step Guide to Building Your Brand

Opening a Facebook Content Creator Page can be a powerful way to share your work, build an audience, and grow your personal brand or business. Whether you’re a video creator, influencer, artist, or simply looking to connect with a wider community, a creator page on Facebook offers tools that make it easy to reach and […]

arnold on Oct 30, 2024

How To Get Started With Adobe Premiere Pro 2024 And Edit Your First Video

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How To Get Started With Adobe Premiere Pro 2024 And Edit Your First Video

Adobe Premiere Pro 2024 remains a crucial tool for video editing, especially for those venturing into social media marketing. As video content continues to dominate platforms like Instagram, TikTok, and YouTube, understanding how to use Premiere Pro can give you a significant edge. This guide will walk you through the latest features and techniques to […]

arnold on Sep 14, 2024

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Keywords, Key Phrases and Keyword Match Types For Google Ads

In Google Ads, keyword match types determine how closely a keyword must match a user’s search query for your ad to be eligible to appear. Understanding these match types is crucial for controlling ad targeting, optimizing ad spend, and achieving better campaign performance. Let’s dive into the current keyword match types: 1. Broad Match How […]

arnold on Sep 04, 2024

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Achieving Top Quality Scores: The Power of Campaign and Group Design in Google Ads

In Google Ads, a well-structured account is essential for achieving a high-quality score. Quality score is a metric used by Google to assess the relevance and effectiveness of your ads, keywords, and landing pages. It plays a critical role in determining both your ad’s position and the cost-per-click (CPC). The higher your quality score, the […]

arnold on Aug 27, 2024

Have A Digital Marketing Question? Ask The Professor!

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    How To Set Up Dashboards In Google Analytics

    BIZ OWNERS

    How To Set Up Dashboards In Google Analytics

    Dashboards in Google Analytics keep all the important related metrics for a portion of your website in one easy to access area. There are thousands of different metrics you can add to your dashboards by using widgets. You can create a dashboard from scratch but in my experience it takes a while to put together […]

    arnold on Oct 29, 2018

    How To Use The Google Analytics Campaign URL Builder

    BIZ OWNERS

    How To Use The Google Analytics Campaign URL Builder

    ***updated 4/21/2024*** What is the Google Campaign Url Builder? The Google Analytics Campaign URL Builder is a free tool that helps you create custom URLs with tracking parameters. These parameters allow you to track the performance of your marketing campaigns in Google Analytics. By using the tool, you can see which campaigns are driving traffic […]

    arnold on Oct 28, 2018

    How To Install Google Analytics Into A WordPress Website

    BIZ OWNERS

    How To Install Google Analytics Into A WordPress Website

    ***Updated 11/04/2024*** This tutorial is going to show how to install Google Analytics into your WordPress website. With Analytics we are able to learn a plethora of information about our websites. On a basic level, analytics will tell you how many people are visiting your site, how they found your website, how long they stayed, […]

    arnold on Oct 28, 2018