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How To Fix Common Themify Menu Formatting Mistakes
How To Fix Common Themify Menu Formatting Mistakes Your website’s menu should be clean, professional, and easy to navigate. However, small formatting mistakes can throw off the entire design, making your site look unbalanced or difficult to use. Many of the most common mistakes in Themify menus come from improper logo sizing, spacing issues, and […]
arnold on Mar 05, 2025

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How To Work With Spacing (Padding And Margins) In Themify
Padding and margins are fundamental properties used to create space around elements on a webpage, ensuring that the content is well-organized and visually appealing. Effective use of these properties improves readability, creates visual hierarchy, and prevents elements from feeling cramped or misaligned. However, unexpected spacing issues can sometimes arise due to hidden margins, negative values, […]
arnold on Mar 04, 2025

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How to Create a Simple Logo Using Canva
Creating a logo doesn’t have to be complicated or time-consuming. With Canva, you can design a professional and clean logo without needing advanced graphic design skills. Whether you’re launching a new business or refreshing your brand, Canva’s user-friendly tools and customizable templates make the process straightforward. In this guide, I’ll show you how to create […]
arnold on Feb 24, 2025

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Creating Reels That Resonate: A 3 Step Guide to Finding Your Voice and Style
Finding Your Authentic Voice in Reels: A Guide for Students Creating content for social media can be exciting, but it can also feel overwhelming if you’re not sure how to present yourself. The most successful creators know one key thing: authenticity is the foundation of great content. Your audience connects with you when your content […]
arnold on Jan 26, 2025

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An Introduction To Email Marketing And Why Using An Email Marketing Platform Like Mailchimp Is Essential
Email marketing is one of the most effective ways to directly connect with your audience, and in this post, we’ll explore why it matters and why we’ll be using an email marketing platform called Mailchimp. If you’ve ever wondered how email fits into digital marketing or why tools like Mailchimp are crucial, you’re in the […]
arnold on Nov 23, 2024

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The Power of Off-Site SEO: How to Build Authority and Trust
On-Site and Off-Site SEO: Building a Strong Strategy In digital marketing, understanding On-Site SEO is crucial for improving your website’s visibility on Google for relevant search terms and keywords. By optimizing your site’s content, structure, and performance, you increase the chances of ranking well for less competitive keywords. However, when it comes to more competitive […]
arnold on Nov 18, 2024
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How To Set Up Dashboards In Google Analytics
Dashboards in Google Analytics keep all the important related metrics for a portion of your website in one easy to access area. There are thousands of different metrics you can add to your dashboards by using widgets. You can create a dashboard from scratch but in my experience it takes a while to put together […]
arnold on Oct 29, 2018

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How To Use The Google Analytics Campaign URL Builder
***updated 4/21/2024*** What is the Google Campaign Url Builder? The Google Analytics Campaign URL Builder is a free tool that helps you create custom URLs with tracking parameters. These parameters allow you to track the performance of your marketing campaigns in Google Analytics. By using the tool, you can see which campaigns are driving traffic […]
arnold on Oct 28, 2018

BIZ OWNERS
How To Install Google Analytics Into A WordPress Website
***Updated 11/04/2024*** This tutorial is going to show how to install Google Analytics into your WordPress website. With Analytics we are able to learn a plethora of information about our websites. On a basic level, analytics will tell you how many people are visiting your site, how they found your website, how long they stayed, […]
arnold on Oct 28, 2018