AS FEATURED IN
RECENT POSTS
Uncategorized
How To Get Started With Adobe Premiere Pro 2024 And Edit Your First Video
Adobe Premiere Pro 2024 remains a crucial tool for video editing, especially for those venturing into social media marketing. As video content continues to dominate platforms like Instagram, TikTok, and YouTube, understanding how to use Premiere Pro can give you a significant edge. This guide will walk you through the latest features and techniques to […]
arnold on Sep 14, 2024
Uncategorized
Keywords, Key Phrases and Keyword Match Types For Google Ads
In Google Ads, keyword match types determine how closely a keyword must match a user’s search query for your ad to be eligible to appear. Understanding these match types is crucial for controlling ad targeting, optimizing ad spend, and achieving better campaign performance. Let’s dive into the current keyword match types: 1. Broad Match How […]
arnold on Sep 04, 2024
Uncategorized
Achieving Top Quality Scores: The Power of Campaign and Group Design in Google Ads
In Google Ads, a well-structured account is essential for achieving a high-quality score. Quality score is a metric used by Google to assess the relevance and effectiveness of your ads, keywords, and landing pages. It plays a critical role in determining both your ad’s position and the cost-per-click (CPC). The higher your quality score, the […]
arnold on Aug 27, 2024
Uncategorized
Getting Contact Form 7 Emails to Work with Namecheap’s Stellar Hosting Plan
If you’ve noticed that Contact Form 7 emails aren’t being sent automatically with Namecheap’s Stellar Hosting Plan, you’re not alone. The popular WordPress plugin often requires some specific configuration tweaks to work seamlessly with Namecheap’s hosting environment. In this guide, I’ll show you the exact steps needed to set up your email settings correctly, ensuring […]
arnold on May 06, 2024
Uncategorized
How To Navigate Google Analytics 4
This article will guide you through the basics of navigating Google Analytics 4. I will highlight the main parts of the GA4 interface and then end the article showing where the find your conversion data in the user acquisition section. How To Navigate Google Analytics 4 The screenshot below shows the main navigation of GA4. […]
arnold on Apr 28, 2024
Uncategorized
How To Track A Contact Form 7 Conversion With Google Analytics 4 And Google Tag Manager
In this article, I will show you how to track successful submissions of Contact Form 7 forms using Google Tag Manager (GTM) and Google Analytics 4 (GA4). This setup allows website administrators and marketers to capture and analyze detailed data from form interactions, providing valuable insights into how users engage with the forms and what […]
arnold on Apr 20, 2024
Have A Digital Marketing Question? Ask The Professor!
UPDATES See All
BIZ OWNERS
How To Set Up Dashboards In Google Analytics
Dashboards in Google Analytics keep all the important related metrics for a portion of your website in one easy to access area. There are thousands of different metrics you can add to your dashboards by using widgets. You can create a dashboard from scratch but in my experience it takes a while to put together […]
arnold on Oct 29, 2018
BIZ OWNERS
How To Use The Google Analytics Campaign URL Builder
***updated 4/21/2024*** What is the Google Campaign Url Builder? The Google Analytics Campaign URL Builder is a free tool that helps you create custom URLs with tracking parameters. These parameters allow you to track the performance of your marketing campaigns in Google Analytics. By using the tool, you can see which campaigns are driving traffic […]
arnold on Oct 28, 2018
BIZ OWNERS
How To Install Google Analytics Into A WordPress Website
***Updated 10/31/2023*** This tutorial is going to show how to install Google Analytics into your WordPress website. With Analytics we are able to learn a plethora of information about our websites. On a basic level, analytics will tell you how many people are visiting your site, how they found your website, how long they stayed, […]
arnold on Oct 28, 2018