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Graphic Design Resources

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Graphic Design Resources

Where to Create Graphic Designs Graphic design creates important impressions which can improve the chance of a viewer turning into a customer. It is also an important form of distinguishing your business among competitors and helps build the brand around a small business. Spending money on a professional graphic designer can provide real long-term value […]

samantha on Nov 30, 2018

An Audit of Social Media

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An Audit of Social Media

Why do a Social Media Audit? There are over 2.56 billion mobile social media users; in addition, online adults ages 18-34 are most likely to follow a brand via social networking (Hainla 2018). Given its popularity, social media is constantly changing with updates of new features and capabilities, and it can make keeping up online […]

samantha on Nov 30, 2018

What is Content Marketing?

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What is Content Marketing?

What is Content Marketing? Content marketing is the creation and sharing of online material (videos, blogs, pictures) that does not explicitly promote a brand (Linn 2017). Rather, it is intended to enhance interest of the company and its offerings. The purpose of content marketing is to engage the audience with content that differentiates companies from […]

samantha on Nov 30, 2018

Practices for Growing your Social Media

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Practices for Growing your Social Media

How Can your Business Reach More People? Social media platforms provide several methods of growing your small business. Knowing effective ways of reaching your intended audience provides the most value for using online platforms. Here are basic growth strategies for the top five sites. Facebook The best way to grow on Facebook is to attract […]

samantha on Nov 30, 2018

Understanding Social Media Analytics

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Understanding Social Media Analytics

What do the Numbers Mean? When social media first gained popularity, platforms did not provide any sort of measurement to understand how posts were received by followers. Now, every platform has some form of analytics for users to view who they are reaching, an especially useful tool for businesses who want to adjust their strategy […]

samantha on Nov 30, 2018

General Best Practices for Social Media

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General Best Practices for Social Media

How to Best Present your Business on Social Media Across major social media platforms, there are general best practices to make your brand appear credible and appeal to target audiences. For example, most businesses use their logo as a profile photo across all platforms, so viewers can easily distinguish their accounts; photos should be bright, […]

samantha on Nov 30, 2018

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How To Set Up Dashboards In Google Analytics

BIZ OWNERS

How To Set Up Dashboards In Google Analytics

Dashboards in Google Analytics keep all the important related metrics for a portion of your website in one easy to access area. There are thousands of different metrics you can add to your dashboards by using widgets. You can create a dashboard from scratch but in my experience it takes a while to put together […]

arnold on Oct 29, 2018

How To Use The Google Analytics Campaign URL Builder

BIZ OWNERS

How To Use The Google Analytics Campaign URL Builder

In Module 3 & 4 of Google Analytics you learned a little bit about measuring custom campaigns and how to build URL’s to track campaigns. I want to break that down into simpler terms to help make it a little easier to understand and let you get a little bit of practice with the tool. […]

arnold on Oct 28, 2018

How To Install Google Analytics Into A WordPress Website

BIZ OWNERS

How To Install Google Analytics Into A WordPress Website

This tutorial is going to show how to install Google Analytics into your WordPress website. With Analytics we are able to learn a plethora of information about our websites. On a basic level, analytics will tell you how many people are visiting your site, how they found your website, how long they stayed, which content […]

arnold on Oct 28, 2018