Uncategorized
arnold on Nov 12, 2024
Project TLDR: Logo & Branding Board
The main objective is to design the core visual identity for the client, “Digital Marketing Professor,” by creating a comprehensive Branding Board. This final document must include the defined brand concept (keywords, color palette, and typography style) and two unique logo designs generated via different methods.
Process & Roles
The project is executed in four simple steps:
- Define (Team Member 1, Brand Strategist): Team Member 2 establishes the creative rules by defining 2-3 colors, the typography style, and key keywords, forming the foundation of the Branding Board.
- Logo 1 (Team Member 2, Canva Designer): Team Member 2 creates the first logo variation using Canva templates, strictly following the established brand rules.
- Logo 2 (Team Member 3, AI Generator): Team Member 3 creates the second logo variation using an AI tool (e.g., Gemini Pro) based on the same branding rules.
- Finalize (The Team): The entire team compiles the completed board, placing both the Canva and AI-generated logos side-by-side for the final submission.
Creating a Logo & Branding Board for Your Client
Step 1: (Team Member 1) Define Brand Concept & Create the Branding Board
ROLE: BRAND STRATEGIST / COORDINATOR
This member establishes the creative guidelines for the entire team based on the client’s brand.
- Download the Existing Logo: The existing Digital Marketing Professor logo can be downloaded here. Decide as a team if you will improve upon it or create new work.
- Define Your Brand: As a team, establish the elements for your design concept:
- Color Palette: Choose 2–3 main colors.
- Typography Style: Decide on the general font feel (e.g., Sans-Serif, Serif, Bold).
- Create the Branding Board Foundation: Document these keywords, colors, and font style on a simple slide or paper. This will guide the logo creation in Steps 2 and 3.
Step 2 (Team Member 2): Create A Logo in Canva
ROLE: CANVA DESIGNER
This member uses the guidelines from Step 1 to create the first logo variation.
Canva provides simple templates that you can quickly customize to match your client’s brand.
- Go to Canva
- Log in at Canva.com.
- Click “Create a design” and search for “Logo.”
- Select the 500 x 500 px option.
- Choose a Template
- Click Templates on the left.
- Type “logo” in the search bar and find a design that fits your Branding Board concept.
- Customize the Logo
- Click on the text to edit the business name. Example: “Tony’s Pizza”
- Adjust the font to match the brand’s style.
- Click on the icon or colors and adjust them to fit the Branding Board colors.
- (Optional) Step 2A: Learn How to Optimize a Custom Logo
- For a more customized look, read the article below on advanced logo design techniques.
- Download the Logo
- Click “Share” > “Download.”
- Select PNG for a high-quality image.
- Check Transparent Background if needed (ideal for websites).
Step 3 (Team Member 3): Create Or Improve A Logo Using AI
ROLE: AI GENERATOR
This member uses the guidelines from Step 1 to create the second logo variation.
- Use an AI tool like Gemini Pro or ChatGPT to create a logo based on a descriptive text prompt.
- Prompting: Use the keywords, colors, and style defined on the Branding Board to ensure consistency with the Canva logo.
Step 4: Finalize the Branding Board and Submission
The team collaborates to finish the final submission document.
- Finalize the Branding Board: Compile the two new logos created in Step 2 (Canva) and Step 3 (AI) onto the Branding Board (from Step 1).
- Display Logos: Place the Canva-designed logo and the AI-designed logo side-by-side on the board, alongside your defined keywords, colors, and typography.
- Submission: Your final deliverable is this completed Branding Board that documents your brand’s direction and showcases both logo variations.
How To Create A Simple Logo In Canva Premium:
How To Create A Simple Logo Using Canva
