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arnold on Apr 23, 2022
***Updated 12/2/2024***
In this guide, I’ll show you how to create streamlined content for CASA using AI tools, drawing on techniques from a previous project my class worked on with a client, Shane from NOCO Party Bus. I’ll demonstrate the process using NOCO Party Bus as an example, showing how we turned client discussions into effective social media content. For your assignment, you’ll apply the same steps using the CASA transcript available in the course modules to create polished posts that effectively convey CASA’s mission.
For the NOCO Party Bus project, we recorded a conversation with the owner to better understand their goals, challenges, and key focus areas. The recording was transcribed, giving us a detailed document to work with. We then fed the transcript into ChatGPT to analyze and extract key insights, helping us identify important themes and generate content ideas tailored to their business. The conversation resulted in a transcript of about 3200 words.
Step 1: Extracting Key Insights from the Transcript
The first step is to take a client conversation or transcript and analyze it for meaningful content. For NOCO Party Bus, I uploaded the transcript into ChatGPT and asked it to organize key points and categories based on the discussion. It highlighted areas of focus, such as weddings, events, and group transportation, and even suggested new ideas.
Here is ChatGPT pulling info from the transcript to organize the different entities that fall under the NOCOPB umbrella:
Here is another inquiry asking ChatGPT to extract the most important content, according to Shane, from the document:
In the list ChatGPT extracted some things we thought about and also introduced a few new ideas.
Not shown in the screenshot is where ChatGpt concluded: Shane’s emphasis is predominantly on expanding the retail and event transport sectors, with a special focus on weddings and social events, which he identifies as significant revenue drivers for the company.
Your Turn with CASA:
Upload the CASA transcript into ChatGPT. Prompt it to summarize the main themes and highlight the organization’s priorities or challenges. Use questions like:
- What are the most important takeaways from this transcript?
- What key topics should be explored further?
Step 2: Diving Deeper into a Focused Topic
Once we identified weddings as a key revenue driver for NOCO Party Bus, I asked ChatGPT to generate specific post ideas for wedding-related content. This allowed us to focus on a niche area while producing relevant, high-quality posts. In the screenshot below I ask for some wedding related content and we got a lot of great ideas generated by ChatGpt.
Step 2a: Using ChatGPT to Get Creative with Content
Now that we have a clear understanding of the key insights from the transcript, it’s time to ask ChatGPT to get creative and help us generate content ideas. For NOCO Party Bus, many of the potential ideas required additional resources, such as photos from previous guests or specific event details, which weren’t readily available. To overcome this, we focused on creating quick, resource-efficient posts by targeting low-hanging fruit.
For example, we asked ChatGPT to generate wedding transportation tips and a list of common questions and answers people might have about NOCO Party Bus. This approach allowed us to develop engaging content without relying on external materials, leveraging ChatGPT’s ability to fill in the gaps and bring fresh ideas to the table.
The goal at this stage is to use the content ideas generated by ChatGPT to create about 10 posts that can be designed in Canva. These posts will cover the themes we’ve identified, such as Wedding Day tips, FAQs, or other creative topics. By focusing on these manageable chunks of content, we can build a cohesive and visually appealing set of posts that align with CASA’s mission, ready to be bulk created in Canva for efficient production.
Your Turn with CASA:
Choose a single topic or theme from the transcript that resonates with CASA’s mission. For example, if child advocacy is a priority, ask ChatGPT to brainstorm 5 social media post ideas related to that topic. For CASA, you’ll need to create five post ideas for two different topics. For your project but some prompt examples could include:
- Give me 5 post ideas about empowering children through advocacy.
- What are some educational tips to share with CASA volunteers?
Don’t use the two examples about for your work if you want full credit. Come up with your own idea.
Step 3: Organizing Your Post Ideas into a Spreadsheet
Once you have your 10 post ideas, organize them into a Google Spreadsheet.
For NOCO Party Bus, we used this step to categorize transportation tips and Q&A content for different audience segments.
Once you have your data uploaded to sheet export each sheet as a csv.
Your Turn with CASA:
Structure your spreadsheets similarly and save both as a CSV.
Step 4: Bulk Creating Posts in Canva
With your spreadsheet ready, it’s time to move into Canva. Canva’s “Bulk Create” feature allows you to quickly turn your content into visually appealing posts.
- Open Canva and choose an Instagram or other social media template that fits CASA’s brand style.
Now look for a template that fits the style you are Going for. I will search for weddings and pick a simple template.
Navigate to the “Apps” section and select “Bulk Create.”
Now select Upload Data.
Choose Your CSV File:
You will then see a text box that looks like the image below. Follow the instructions in the image:
If you do not see that Connect Data you might need to look here:
Next click CONTINUE
Then Click Generate.
Step 5: Reviewing and Refining Your Designs
After Canva generates the posts, review them for quality. Make small adjustments to fonts, colors, or layouts to ensure they align with CASA’s branding. For NOCO Party Bus, we added wedding-themed visuals and optimized text placement for readability.
Your Turn with CASA:
Use CASA’s branding guidelines to refine the visuals. For instance:
- Choose warm, inviting colors that reflect CASA’s mission.
- Add relevant images, such as smiling children or volunteers in action.
Step 6: Scaling Up Your Strategy
After finalizing your designs, you can apply the same process to create reels or expand into other themes. For NOCO Party Bus, we used the “Bulk Create” feature to produce Instagram Reels that combined Q&A content with transportation tips.
Once you have a blank reel set up you can find a template that suits what you are creating and then set up your first simple reel:
We will then do the bulk connect one more time with the reel.. I am putting the question on the first part of the reel and the answer on the second part of the reel.
Once I click generate 4 designs I then get all my designs at the bottom of the screen. In the screenshot below I show how you can download all the reels at once or one at a time:
Your Turn with CASA:
Repurpose your post ideas into engaging reels. For example:
- Create short videos highlighting key statistics or volunteer testimonials.
- Use Canva’s templates to pair visuals with simple, impactful captions.
Final Thoughts
This workflow streamlines social media content creation, making it both efficient and scalable. By leveraging AI tools like ChatGPT and Canva’s bulk features, you’ll transform raw data into professional, impactful posts.
With NOCO Party Bus, we produced months of content in just a few steps. Now it’s your turn to take CASA’s mission to the next level by applying these techniques.
