In Google Ads, keyword match types determine how closely a keyword must match a user’s search query for your ad to be eligible to appear. Understanding these match types is crucial for controlling ad targeting, optimizing ad spend, and achieving better campaign performance. Let’s dive into the current keyword match types: 1. Broad Match How […]
arnold on Sep 04, 2024
In Google Ads, a well-structured account is essential for achieving a high-quality score. Quality score is a metric used by Google to assess the relevance and effectiveness of your ads, keywords, and landing pages. It plays a critical role in determining both your ad’s position and the cost-per-click (CPC). The higher your quality score, the […]
arnold on Aug 27, 2024
If you’ve noticed that Contact Form 7 emails aren’t being sent automatically with Namecheap’s Stellar Hosting Plan, you’re not alone. The popular WordPress plugin often requires some specific configuration tweaks to work seamlessly with Namecheap’s hosting environment. In this guide, I’ll show you the exact steps needed to set up your email settings correctly, ensuring […]
arnold on May 06, 2024
This article will guide you through the basics of navigating Google Analytics 4. I will highlight the main parts of the GA4 interface and then end the article showing where the find your conversion data in the user acquisition section. How To Navigate Google Analytics 4 The screenshot below shows the main navigation of GA4. […]
arnold on Apr 28, 2024
In this article, I will show you how to track successful submissions of Contact Form 7 forms using Google Tag Manager (GTM) and Google Analytics 4 (GA4). This setup allows website administrators and marketers to capture and analyze detailed data from form interactions, providing valuable insights into how users engage with the forms and what […]
arnold on Apr 20, 2024
***Updated 4/3/2024*** Google Tag Manager is a tool that helps you add and update tags on your website without having to edit code. Tags are small pieces of code that track things like website traffic, conversions, and engagement. With Google Tag Manager, you can add and update tags without having to know how to code. […]
arnold on Apr 01, 2024