Get Set Up Before We Begin Before we dive in, take a few minutes to open the following tools and files. You’ll be using all of these throughout the workshop, so this is your time to get everything ready while I check in with the group. Open These Tools in Separate Tabs Make sure you’re […]
arnold on May 10, 2025
Intro TikTok’s analytics tools provide valuable insights into how your content performs—but only if you know where to look and what the numbers mean. In this article, you’ll learn how to navigate TikTok’s analytics dashboard and interpret the data across each major tab: Overview, Content, Video Analysis, Viewers, Engagement, and Followers. You’ll see how to […]
arnold on May 03, 2025
In this guide, I’ll show you how to create streamlined content for Create Purpose using AI tools, drawing on techniques from a previous project my class worked on with a client, Shane from NOCO Party Bus. I’ll demonstrate the process using NOCO Party Bus as an example, showing how we turned client discussions into effective […]
arnold on Apr 29, 2025
Adobe Express (Premium Educational Access) is a user-friendly creative app that helps students design engaging social media posts, graphics, and more – no professional design experience needed. This guide will walk you through setting up your brand kit, creating reusable templates, exploring new features, and tackling some first-time creative projects on the latest Adobe Express […]
arnold on Apr 23, 2025
Intro Scroll through any high-performing reel on Instagram or TikTok and you’ll notice something beyond the trending sounds and quick cuts—visual effects that stop the scroll. These subtle (and sometimes not-so-subtle) enhancements help tell a better story, guide the viewer’s attention, or add a level of polish that makes a reel feel more professional. In […]
arnold on Apr 09, 2025
Facebook has quietly become a powerful platform for short-form content. If you’re building a content creator channel and already active on Instagram or TikTok, your Facebook page should mirror that presence. But posting and managing content on Facebook works a little differently—and that includes scheduling. This guide walks through the step-by-step process of uploading your […]
arnold on Apr 09, 2025