Dashboards in Google Analytics keep all the important related metrics for a portion of your website in one easy to access area. There are thousands of different metrics you can add to your dashboards by using widgets. You can create a dashboard from scratch but in my experience it takes a while to put together […]
arnold on Oct 29, 2018
***updated 4/14/2025*** Why Marketers Need to Tag URLs When marketers promote content across different channels—like social media posts, email newsletters, or digital ads—it’s crucial to identify precisely which activities are bringing in visitors and driving conversions. Without tagging URLs, traffic from specific marketing efforts often gets lumped into broad categories such as “direct” or “referral,” […]
arnold on Oct 28, 2018
***Updated 11/04/2024*** This tutorial is going to show how to install Google Analytics into your WordPress website. With Analytics we are able to learn a plethora of information about our websites. On a basic level, analytics will tell you how many people are visiting your site, how they found your website, how long they stayed, […]
arnold on Oct 28, 2018
Article Summary – To optimize an image for a website you need to do the following: 1) Make sure you are using the exact size image needed for your page or post (Changing Dimensions). 2) Lossless Compression of the file with TinyPNG 3) Give it an apt and keyword rich file name 4) When uploading to […]
arnold on Oct 17, 2018
If you want to build a website or are considering upgrading your website, one of the first decisions you need to make is what Platform or Content Management System (CMS) to build your website on. Most of the time if you ask me the answer to that question, it is going to be WordPress mainly […]
arnold on Oct 05, 2018
If you’re a small business owner you need to know which social media platform to utilize. Time constraints. Pick 1 or 2. The first thing you need to know is a little bit about each platform. I will briefly introduce the 6 most popular SMplatforms and then show you how to pick the best one […]
arnold on Aug 31, 2018