Video Production Tips and Resources Why does your small business need to know about video production? Videos can have a major impact on businesses as consumers want to see more videos from marketers. More than one third of all online activity is spent watching video, and visual content is more than 40 times more likely […]
arnold on Nov 28, 2018
How are Advertisements Set Up? Small businesses cannot overlook the benefits of advertising on social media. For one, it allows accessibility to consumers no matter the time of day. Businesses can share their images, news, and updates anytime while customers are given the convenience of access. With some planning and know-how, online profiles can build […]
arnold on Nov 28, 2018
Why is Social Media so Important to Business? Social networks are an essential part of online life for businesses.With 94% of small businesses using social media, it is important to know which networks are used most by your audience as some might be more beneficial than others. However, with most social media advice written for […]
arnold on Nov 27, 2018
***Updated 4/09/2025*** One of the most powerful analytics type programs that is available to us is called Google Search Console. Google Search Console is essentially analytics for how well your website ranks in search engines. (At the end of this tutorial I will include a video that shows you some Search Engine Console data for […]
arnold on Nov 12, 2018
Website Security and Backups There are a few more WordPress related items that we have not covered this semester that we really should. Even though we will only cover these briefly, they are still very important. Website Security: Website hacking has been a little out of control for the last few years. It has been […]
arnold on Nov 07, 2018
***Updated 4/8/24*** On-Page SEO (or On-Site SEO) You have read a how-to guide by Google about how to do on-site optimization and reviewed an infographic that illustrates on-page SEO on a web page. With this guide I am going to try to break SEO down as simply as possible so that anyone can understand the […]
arnold on Nov 04, 2018