What are Content Calendars? A social media content calendar is a tool to plan and schedule social content in advance. Say it was National Coffee Day, and local coffee shops were unaware of its popularity among coffee drinkers. While Starbucks and Dunkin’ Donuts are offering free drinks and various deals, smaller businesses may miss out […]
arnold on Nov 28, 2018
Video Production Tips and Resources Why does your small business need to know about video production? Videos can have a major impact on businesses as consumers want to see more videos from marketers. More than one third of all online activity is spent watching video, and visual content is more than 40 times more likely […]
arnold on Nov 28, 2018
How are Advertisements Set Up? Small businesses cannot overlook the benefits of advertising on social media. For one, it allows accessibility to consumers no matter the time of day. Businesses can share their images, news, and updates anytime while customers are given the convenience of access. With some planning and know-how, online profiles can build […]
arnold on Nov 28, 2018
Why is Social Media so Important to Business? Social networks are an essential part of online life for businesses.With 94% of small businesses using social media, it is important to know which networks are used most by your audience as some might be more beneficial than others. However, with most social media advice written for […]
arnold on Nov 27, 2018
***Update 11/10/2025*** Utilizing Google Analytics to Track Key Events Utilizing Google Analytics to track key events is a pivotal aspect of digital marketing. A key event occurs when a website visitor completes a predefined action, providing a crucial data point that signifies a successful interaction. Key events vary widely across different types of websites. For […]
arnold on Oct 29, 2018
April 2018 – Mojo Ad Parlor Canva Google Search Console – Create a generic Gmail account and ask client to be added to you can see reports Look at performance: Then make sure clicks, impressions and average position are highlighted Why search terms could Partners target? Google Analytics – Setting up Conversions? Audience -> Overview (Bounce […]
arnold on Feb 12, 2018