***Update 11/10/2025*** Utilizing Google Analytics to Track Key Events Utilizing Google Analytics to track key events is a pivotal aspect of digital marketing. A key event occurs when a website visitor completes a predefined action, providing a crucial data point that signifies a successful interaction. Key events vary widely across different types of websites. For […]
arnold on Oct 29, 2018
April 2018 – Mojo Ad Parlor Canva Google Search Console – Create a generic Gmail account and ask client to be added to you can see reports Look at performance: Then make sure clicks, impressions and average position are highlighted Why search terms could Partners target? Google Analytics – Setting up Conversions? Audience -> Overview (Bounce […]
arnold on Feb 12, 2018
Bartlett and Weaver (1962) took a shot at answering that question. Here is what they found:THE BASIC ARGUMENT:The scholars seem to have been indecisive on the relative benefits of Thurstone and Likert attitude scales. This papers aims to examine this issue through comparison of both scales in terms of reliability and time efficiency. CONTRIBUTION:The findings […]
arnold on Sep 16, 2008
Probably not to relevant of a question these days, but I will answer it anyways. Bartlett et al (1960) did a study that compared the magnetic board scaling technique to five other popular techniques. Five Other Scaling Methods:1. Paired Comparison2. Ranking Technique3. Graphic and magnetic board technique4. Likert5. Equal appearing intervals Major Hypothesis: The magnetic […]
arnold on Sep 16, 2008