Likert Scaling is a psychometric scale commonly used in questionnaires, and is the most widely used scale in survey research. When responding to a Likert questionnaire item, respondents specify their level of agreement to a statement (Definition for Wikipedia). The first step of Likert Scaling, as in all scaling methods, is to define what exactly […]
arnold on Oct 05, 2008
Bartlett et al (1960) asked this same question. This brief article briefly compared the Likert-Type measurement against the forced choice option. The authors argue that the traditional type (Likert-Type) of attitude measurement may be subject to many types of bias, for instance the desire to raise expectation on a post-test to provide positive reinforcement that […]
arnold on Sep 16, 2008