Contact form 7 is very easy to setup and use and has been around forever. Contact form 7 is also the most used contact form plugin. However, it has always been difficult to track conversions with CF7. It does not trigger a page when a submission form is sent. CF7 has instructions on how to […]
arnold on Nov 03, 2018
Creating A Page And Uploading A PDF This guide is written from my MBA digital marketing students. You will first create a page on your website where you can place a PDF for your fictional customers to download. Then we will set up the code to track the download event and we will confirm it […]
arnold on Nov 03, 2018
Dashboards in Google Analytics keep all the important related metrics for a portion of your website in one easy to access area. There are thousands of different metrics you can add to your dashboards by using widgets. You can create a dashboard from scratch but in my experience it takes a while to put together […]
arnold on Oct 29, 2018
***Update 11/10/2025*** Utilizing Google Analytics to Track Key Events Utilizing Google Analytics to track key events is a pivotal aspect of digital marketing. A key event occurs when a website visitor completes a predefined action, providing a crucial data point that signifies a successful interaction. Key events vary widely across different types of websites. For […]
arnold on Oct 29, 2018
One of the first steps when you set up an analytics account is to set up filters so that we can only collect the information that is relevant to us. Datasets always need to be cleaned and filters are a way to help get the data cleaned before even viewing the data. For example, if […]
arnold on Oct 28, 2018
***updated 4/14/2025*** Why Marketers Need to Tag URLs When marketers promote content across different channels—like social media posts, email newsletters, or digital ads—it’s crucial to identify precisely which activities are bringing in visitors and driving conversions. Without tagging URLs, traffic from specific marketing efforts often gets lumped into broad categories such as “direct” or “referral,” […]
arnold on Oct 28, 2018