Services Offered

• All-Inclusive Digital Marketing Audit — Review of paid media, SEO, website/WordPress, GA4 & Tag Manager, pixels, social, email, attribution, CRM/lead flow, and funnel performance.
• Monthly Performance Advisory — Plain-language readout of what’s working and what’s not, with a prioritized action plan.
• Optional Bi-Weekly Oversight — Closer monitoring and faster iteration for teams that want a tighter cadence.
• Independent Vendor & Team Oversight — Objective evaluation of internal teams and agencies; no conflicts of interest.
• Connections to Trusted Specialists — If fixes or new setups are needed, I bring in vetted implementers. I do not execute the work myself.

I help executives and managers understand their digital marketing.

A quick story

I was having lunch with a friend who manages marketing for one of Florida’s largest home builders. We were talking about ad budgets when he casually mentioned their Google Ads spend. The number was so big I laughed and said, “That’s for the year, right?” He shook his head—“No, that’s per month.” I thought maybe it was for the whole country, but again he said no—just Florida. I told him that sounded wildly off and offered to take a quick look. Within minutes, it was clear the spend wasn’t being managed well at all. He ended the engagement immediately and ended up saving the company five figures a month in wasted ad spend. That’s the kind of thing that happens when the data isn’t truly understood.

Who this is for

Executives, department heads, and managers at mid-size  or larger organizations who oversee digital but aren’t digital specialists. If you manage in-house teams or agencies, I give you clear visibility into performance and the exact next steps.

What I do (and don’t do)

• I don’t push buttons or run campaigns.
• I audit, interpret, and advise—then direct your team or a specialist to implement the right changes.

How it works

• Initial Audit (all-inclusive): Deep dive across GA4, GTM, ad platforms (Google, Bing, Meta, Reddit, TikTok, X), SEO/technical site health, content, social, email, attribution, CRM/lead capture, and conversion paths.
• Deliverables: Concise findings, a prioritized action plan (ranked by impact and effort), and a live walkthrough so non-experts can make confident decisions.
• Month-to-Month Advisory: Standard cadence is one review per month; bi-weekly available at a higher rate.

Why hire me

• Independent & unbiased — I don’t profit from ad spend.
• Professor & mentor — I teach MBAs and undergrads how to navigate digital marketing and analytics; my specialty is making complex data simple.
• Experience that matters — Over 25 years in digital marketing; I built my first business website in 1999 and have worked with hundreds of organizations across industries.
• Real-world impact — Audits and guidance that cut waste, reallocate budget to proven winners, and improve outcomes.
• Human judgment — AI can surface numbers; it can’t replace experienced interpretation, prioritization, and the hard questions that expose waste.

Pricing

• One-Time Audit & Recommendations — $4,000
• Monthly Advisory — $1,000/month (includes a 1-hour performance review and a 30-minute video call to explain results)
• Bi-Weekly Advisory — available at a higher rate

Month-to-month. No long-term contract. I can also be discreet and bill in whatever manner is needed to maintain confidentiality.