Bartlett and Weaver (1962) took a shot at answering that question. Here is what they found:THE BASIC ARGUMENT:The scholars seem to have been indecisive on the relative benefits of Thurstone and Likert attitude scales. This papers aims to examine this issue through comparison of both scales in terms of reliability and time efficiency. CONTRIBUTION:The findings […]
arnold on Sep 16, 2008
Probably not to relevant of a question these days, but I will answer it anyways. Bartlett et al (1960) did a study that compared the magnetic board scaling technique to five other popular techniques. Five Other Scaling Methods:1. Paired Comparison2. Ranking Technique3. Graphic and magnetic board technique4. Likert5. Equal appearing intervals Major Hypothesis: The magnetic […]
arnold on Sep 16, 2008
Discriminant validity – describes the degree to which the operationalization is not similar to (diverges from) other operationalizations that it theoretically should not be similar to.Campbell and Fiske (1959) introduced the concept of discriminant validity within their discussion on evaluating test validity. They stressed the importance of using both discriminant and convergent validation techniques when […]
arnold on Sep 16, 2008