Semantic differential is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts. The respondent is asked to choose where his or her position lies, on a scale between two bipolar words, or a range of words or numbers ranging across a bipolar position (for example, `Excellent’, `Good’, […]
arnold on Oct 05, 2008
Response bias is a type of cognitive bias which can affect the results of a statistical survey if respondents answer questions in the way they think the questioner wants them to answer rather than according to their true beliefs. This may occur if the questioner is obviously angling for a particular answer (as in push […]
arnold on Sep 16, 2008