Schriesheim and Castro (1996) did the study on this. THE BASIC ARGUMENT:Prior literature mainly used ‘sometimes’ as the referent. So what would happen if the referent that the frequency expressions were tied to was changed? Would it enhance confidence placed on the magnitude estimation technique (MET) through proof of invariance or undermine the confidence placed […]
arnold on Sep 16, 2008
Bass et al (1974) answered this same question. Specifically they pondered:Is it possible to obtain reliably established geometric means and standard deviations of magnitude estimations of expressions of frequency and amount used to modify attitudinal ratings, and if so, does the importance of the issue to the rater affect their rating? Findings: They did a […]
arnold on Sep 16, 2008