What is Likert Scaling?

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likert

What is Likert Scaling?

Likert Scaling is a psychometric scale commonly used in questionnaires, and is the most widely used scale in survey research. When responding to a Likert questionnaire item, respondents specify their level of agreement to a statement (Definition for Wikipedia). The first step of Likert Scaling, as in all scaling methods, is to define what exactly […]

arnold on Oct 05, 2008

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construct validity

What is Construct Validity?

Starting from the beginning, measurements of an observable behavior are taken and the test developer draws an inference about the amount of the theoretical construct that characterizes an individual. A construct provides an efficient and convenient method for labeling a number of similar behaviors. Through the use of constructs, the observer can begin to classify […]

arnold on Oct 05, 2008

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Observation

The Problem With Observation From Theory

Watch this video: If you are only looking for the predefined expectation, you might miss the unexpected!

arnold on Oct 04, 2008

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coefficient of equivalence

What is Reliability in terms of classical test theory?

Explain reliability in terms of classical test theory: Nunnally (1967) defined reliability as “the extent to which [measurements] are repeatable and that any random influence which tends to make measurements different from occasion to occasion is a source of measurement error” (p. 206). There are many factors can prevent measurements from being repeated perfectly. Crocker […]

arnold on Sep 28, 2008