Why do a Social Media Audit? There are over 2.56 billion mobile social media users; in addition, online adults ages 18-34 are most likely to follow a brand via social networking (Hainla 2018). Given its popularity, social media is constantly changing with updates of new features and capabilities, and it can make keeping up online […]
arnold on Nov 30, 2018
What is Content Marketing? Content marketing is the creation and sharing of online material (videos, blogs, pictures) that does not explicitly promote a brand (Linn 2017). Rather, it is intended to enhance interest of the company and its offerings. The purpose of content marketing is to engage the audience with content that differentiates companies from […]
arnold on Nov 30, 2018
How Can your Business Reach More People? Social media platforms provide several methods of growing your small business. Knowing effective ways of reaching your intended audience provides the most value for using online platforms. Here are basic growth strategies for the top five sites. Facebook The best way to grow on Facebook is to attract […]
arnold on Nov 30, 2018
What do the Numbers Mean? When social media first gained popularity, platforms did not provide any sort of measurement to understand how posts were received by followers. Now, every platform has some form of analytics for users to view who they are reaching, an especially useful tool for businesses who want to adjust their strategy […]
arnold on Nov 30, 2018
How to Best Present your Business on Social Media Across major social media platforms, there are general best practices to make your brand appear credible and appeal to target audiences. For example, most businesses use their logo as a profile photo across all platforms, so viewers can easily distinguish their accounts; photos should be bright, […]
arnold on Nov 30, 2018
What are Content Calendars? A social media content calendar is a tool to plan and schedule social content in advance. Say it was National Coffee Day, and local coffee shops were unaware of its popularity among coffee drinkers. While Starbucks and Dunkin’ Donuts are offering free drinks and various deals, smaller businesses may miss out […]
arnold on Nov 28, 2018