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What is Semantic Differential?

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What is Semantic Differential?

Semantic differential is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts. The respondent is asked to choose where his or her position lies, on a scale between two bipolar words, or a range of words or numbers ranging across a bipolar position (for example, `Excellent’, `Good’, […]

arnold on Oct 05, 2008