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Is it Better to Use Likert of Forced Choice?

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Is it Better to Use Likert of Forced Choice?

Bartlett et al (1960) asked this same question. This brief article briefly compared the Likert-Type measurement against the forced choice option. The authors argue that the traditional type (Likert-Type) of attitude measurement may be subject to many types of bias, for instance the desire to raise expectation on a post-test to provide positive reinforcement that […]

arnold on Sep 16, 2008